I'll show you what I'd test next. Free.
Send me your brand. Within 2 working days you get a 10-minute video walkthrough and a teardown doc: what your ads are arguing, which buyers they reach, which they miss, and three concepts I'd test next.
What you'll get
- 1
What your ads are arguing
The angle, the buyer and the awareness level behind your live ads, and which ones Meta keeps spending on.
- 2
What your customers say
Lines from your reviews, and your competitors' reviews, that your ads aren't using yet.
- 3
Your audience map
The groups of buyers inside your market: who your ads reach now, and who they're missing.
- 4
Three concepts to test
Who each one is for, the argument, three hook lines and the format.
- 5
How I'd test them
One ABO campaign, one ad set per concept, five ads in each and a kill rule.
Request your teardown
Tell me about your brand.
I need five things. The button below opens an email with them ready to fill in:
- Your name and your brand
- Your website
- Your Instagram
- Roughly what you spend on Meta a month
- The product you'd like me to look at
No mail app? Write to [email protected] with the five things above.
I reply within one working day to confirm. The teardown follows within 2 working days.
What happens next
From your email to your teardown.
No call needed and no pitch deck. You get the work first, and decide afterwards whether you want more of it.
- 01
You send your brand
Two minutes. I reply within one working day to confirm, or to tell you honestly if a teardown won't help yet.
Day 0 - 02
I do the research
Your live ads in the Ad Library, your reviews, your competitors' ads and reviews, Amazon, Reddit and the comments under your posts.
Days 1–2 - 03
Your teardown arrives
A 10-minute video and the teardown doc, by email. Watch it, share it with your team, keep it.
Within 2 working days - 04
If you want, we talk
A 20-minute call about the concepts. If you'd like one made, that's the Ad Set Pack. If not, no hard feelings.
Optional
Spending less than about £5k a month on Meta? I'll still reply, but I'll send you the playbook below instead. A teardown only helps when there's enough spend to test what it suggests.
Free playbook
Not ready yet? Read how I write ads.
The Ad Playbook: 52 pages on research, the audience cluster, awareness, the nine beats, hooks, formats, the edit and testing. Free, and no email needed.