The first ad's on me.
I'll research your customers and your competitors, find a group of buyers your ads aren't reaching yet, and send you a finished ad made for them. Within five working days, and yours to keep, whether we ever work together or not.
What you'll get
- 1
Research on your brand
Your live ads and your reviews, plus your competitors' ads and reviews, Amazon, Reddit and the comments under your posts.
- 2
A new group of buyers
People with the problem your product solves who your ads aren't talking to yet, and what they need to hear.
- 3
One finished ad
Written, produced, edited and captioned, with primary text and a headline, ready to test in its own ad set.
- 4
A read on day 7
If you run it, send me the ad-level results after a week. I'll tell you what worked and what I'd test next.
Ask for yours
Send me your website. I'll find the rest.
Your ads, your reviews and your competitors I can look up myself. These five I can't, and they make the ad better. Rough numbers are fine:
- Roughly what you spend on Meta a month
- Which ad is working best for you right now
- A good cost per purchase for you, or your target ROAS
- The product you most want to sell more of
- What's frustrating you about your ads right now
No mail app? Write to [email protected] with your website and the five things above.
I make three of these at a time, so I'll reply within one working day with a start date.
Who it's for
Brands that already sell.
A new ad only tells you something if there's spend to test it. So this is for DTC brands in pet, health and beauty already spending about £5k ($6k) or more a month on Meta. Spending less? I'll still reply, and point you to the best place to start.
- 01
You send your brand
Two minutes. I reply within one working day with a start date, or tell you honestly if an ad won't help yet.
Day 0 - 02
I do the research
Your ads in the Ad Library, your reviews, your competitors' ads and what their customers say.
Days 1–3 - 03
Your ad arrives
By email, with the reasoning behind it: who it's for and why it should work on them.
Within 5 working days - 04
Day 7: we read it
Send me the ad-level results. You get what worked, what didn't and what I'd test next.
10 minutes
Black Friday is 27 November. A concept needs about a week of testing before real spend goes behind it, so the last start date for Black Friday is Wednesday 4 November.
For most health and wellness brands, January is the big month. Concepts you'll scale in January get tested in December, so the last start date is Friday 4 December.
After the free ad
If you want more, here's what's next.
The next step is a New Buyer Sprint: a full concept with five ads in its own ad set, a read of the results on day 7, and the hook rate guarantee. If you'd rather not, the free ad is still yours.