/* Cut & Copy: site styles. Dark, editorial look (Blue Sense-style), red as the accent. Mobile first. */
:root {
  --red: #EE2A24;
  --red-hi: #FF453F;
  --red-dk: #C91E19;
  --black: #06080C;
  --dark: #0B0F16;
  --dark-2: #121826;
  --dark-3: #1A2132;
  --light: #F3F4F6;
  --light-2: #E8EAEE;
  --wrap: 1200px;
  --gutter: 20px;
  --hdr: 66px;
  --radius: 20px;
  --sans: 'Plus Jakarta Sans', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --logo: 'Anybody', 'Arial Narrow', sans-serif;
  /* context colours (light by default) */
  --bg: var(--light);
  --fg: #0B0F16;
  --muted: #5B6372;
  --line: rgba(11, 15, 22, .12);
  --card: #FFFFFF;
  --card-line: rgba(11, 15, 22, .08);
}
@media (min-width: 768px) { :root { --gutter: 32px; } }
@media (min-width: 1100px) { :root { --gutter: 48px; --hdr: 72px; } }

.on-navy, .on-red, .hdr, .mnav, .ftr {
  --bg: var(--dark);
  --fg: #F4F6FA;
  --muted: #9AA3B2;
  --line: rgba(244, 246, 250, .10);
  --card: var(--dark-2);
  --card-line: rgba(244, 246, 250, .08);
}
.on-sand { --bg: var(--light-2); --card: #FFFFFF; }

*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--hdr) + 16px); }
body { margin: 0; background: var(--black); color: var(--fg); font: 400 16px/1.65 var(--sans); overflow-x: hidden; }
@media (min-width: 900px) { body { font-size: 17px; } }
img, video, iframe, svg { display: block; max-width: 100%; }
a { color: inherit; }
p { margin: 0 0 1em; }
ul, ol { margin: 0; padding: 0; list-style: none; }
button { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 6px; }
.skip { position: absolute; left: -9999px; top: 8px; z-index: 100; background: var(--red); color: #fff; padding: 10px 16px; border-radius: 999px; }
.skip:focus { left: 8px; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }
.narrow { max-width: 820px; }

/* ---------- type ---------- */
.disp { font-family: var(--sans); font-weight: 700; letter-spacing: -.035em; line-height: 1.05; margin: 0; text-wrap: balance; color: var(--fg); }
h1.disp, .h1 { font-size: clamp(38px, 8.4vw, 68px); }
h2.disp, .h2 { font-size: clamp(30px, 6vw, 50px); font-weight: 600; }
h3.disp, .h3 { font-size: clamp(22px, 4.4vw, 27px); line-height: 1.15; letter-spacing: -.025em; }
.lbl { font-family: var(--sans); font-weight: 700; text-transform: uppercase; letter-spacing: .14em; font-size: 12px; line-height: 1.3; color: var(--muted); }
.lbl.red { color: var(--red); }
.sec-head .lbl::before, p.lbl.red::before { content: "/ "; }
.lede { font-size: 18px; line-height: 1.6; max-width: 36em; color: var(--muted); }
@media (min-width: 900px) { .lede { font-size: 19px; } }
.muted { color: var(--muted); }
.red { color: var(--red); }
.hl { color: var(--red); }

/* eyebrow pill */
.tab { display: inline-flex; align-items: center; gap: 8px; padding: 6px 13px; border-radius: 999px; border: 1px solid var(--line);
  background: color-mix(in srgb, var(--fg) 5%, transparent); color: var(--fg); font-size: 11.5px; letter-spacing: .14em; }
.tab .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); box-shadow: 0 0 10px var(--red); }
.chip { display: inline-flex; align-items: center; padding: 5px 11px; border-radius: 999px; border: 1px solid var(--line); color: var(--muted);
  font: 600 11.5px/1.2 var(--sans); letter-spacing: .1em; text-transform: uppercase; }

/* ---------- buttons ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .45em; min-height: 50px; padding: 0 24px; border-radius: 999px;
  border: 1px solid transparent; font: 600 15px/1 var(--sans); letter-spacing: -.005em; text-decoration: none; cursor: pointer;
  transition: transform .15s ease, background-color .15s ease, border-color .15s ease, color .15s ease; }
.btn:hover { transform: translateY(-1px); }
.btn--cream, .btn--red { background: var(--red); color: #fff; box-shadow: 0 6px 24px rgba(238, 42, 36, .28); }
.btn--cream:hover, .btn--red:hover { background: var(--red-hi); }
.btn--navy { background: var(--fg); color: var(--bg); }
.btn--line { border-color: var(--line); color: var(--fg); background: color-mix(in srgb, var(--fg) 4%, transparent); }
.btn--line:hover { border-color: color-mix(in srgb, var(--fg) 35%, transparent); }
.btn--sm { min-height: 40px; padding: 0 16px; font-size: 14px; }
.ctas { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 28px; }
@media (max-width: 559px) { .ctas .btn { flex: 1 1 100%; } }
.textlink { font: 600 15px/1.2 var(--sans); text-decoration: none; color: var(--fg); border-bottom: 1px solid var(--red); padding-bottom: 3px; }
.textlink:hover { color: var(--red); }

/* ---------- header ---------- */
.hdr { position: sticky; top: 0; z-index: 60; background: rgba(6, 8, 12, .86); backdrop-filter: saturate(140%) blur(12px);
  -webkit-backdrop-filter: saturate(140%) blur(12px); border-bottom: 1px solid var(--line); }
.hdr .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; height: var(--hdr); }
.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; white-space: nowrap; color: var(--fg); font: 700 18px/1 var(--sans); letter-spacing: -.03em; }
.logo img { width: 36px; height: 36px; border-radius: 9px; }
.logo--cream { color: var(--fg); }
.nav { display: none; align-items: center; gap: 28px; }
.nav a:not(.btn) { font: 500 15px/1 var(--sans); text-decoration: none; color: var(--muted); }
.nav a:not(.btn):hover, .nav a[aria-current="page"] { color: var(--fg); }
.hdr-right { display: flex; align-items: center; gap: 10px; }
.menu-btn { display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; border-radius: 50%; border: 1px solid var(--line); background: transparent; cursor: pointer; }
.menu-btn span, .menu-btn span::before, .menu-btn span::after { display: block; width: 16px; height: 2px; background: var(--fg); position: relative; transition: transform .2s ease, background-color .2s ease; }
.menu-btn span::before, .menu-btn span::after { content: ""; position: absolute; left: 0; }
.menu-btn span::before { top: -5px; }
.menu-btn span::after { top: 5px; }
.menu-btn[aria-expanded="true"] span { background: transparent; }
.menu-btn[aria-expanded="true"] span::before { transform: translateY(5px) rotate(45deg); }
.menu-btn[aria-expanded="true"] span::after { transform: translateY(-5px) rotate(-45deg); }
.hdr-cta { display: none; }
@media (min-width: 370px) { .hdr-cta { display: inline-flex; } }
.hdr-cta { white-space: nowrap; }
@media (max-width: 400px) { .logo span { font-size: 17px; } .hdr-cta { padding-left: 14px; padding-right: 14px; } }
@media (min-width: 960px) { .nav { display: flex; } .hdr-right { display: none; } }
.mnav { position: fixed; inset: var(--hdr) 0 0 0; z-index: 55; background: var(--black); color: var(--fg); padding: 28px var(--gutter) 40px; display: none; flex-direction: column; overflow-y: auto; }
.mnav.open { display: flex; }
.mnav a.big { font: 700 40px/1.2 var(--sans); letter-spacing: -.035em; color: var(--fg); text-decoration: none; }
.mnav a.big[aria-current="page"] { color: var(--red); }
.mnav .btn { margin-top: 28px; }
.mnav .small { margin-top: auto; padding-top: 28px; font-size: 14px; color: var(--muted); }
.mnav .small a { color: var(--fg); }
body.menu-open { overflow: hidden; }
@media (min-width: 960px) { .mnav { display: none !important; } }

/* ---------- sections ---------- */
main > section, .sec, .page-hero { background: var(--bg); color: var(--fg); }
.sec { padding: 76px 0; }
@media (min-width: 900px) { .sec { padding: 120px 0; } }
.sec--tight { padding: 44px 0; }
@media (min-width: 900px) { .sec--tight { padding: 60px 0; } }
.on-navy { --bg: var(--dark); }
.on-red { --bg: var(--black); background: radial-gradient(70% 55% at 85% 0%, rgba(238, 42, 36, .20), transparent 65%), radial-gradient(50% 40% at 0% 100%, rgba(238, 42, 36, .08), transparent 70%), var(--black) !important; }
.sec-head { display: grid; gap: 18px; margin-bottom: 48px; }
.sec-head .lbl { margin: 0 0 14px; }
@media (min-width: 900px) {
  .sec-head.split { grid-template-columns: 1.1fr .9fr; align-items: end; gap: 56px; }
  .sec-head.split p { margin-bottom: 6px; }
}

/* ---------- hero ---------- */
.hero { padding: 52px 0 80px; }
@media (min-width: 900px) { .hero { padding: 84px 0 110px; } }
.hero-grid { display: grid; gap: 48px; }
@media (min-width: 980px) { .hero-grid { grid-template-columns: 1.02fr .98fr; align-items: center; gap: 56px; } }
.hero h1 { margin: 22px 0 22px; }
.hero .lede { color: #B8C0CC; }
.hero .fine { margin-top: 18px; font: 600 12px/1.4 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.page-hero { padding: 64px 0 72px; }
@media (min-width: 900px) { .page-hero { padding: 104px 0 100px; } }
.page-hero h1 { margin: 22px 0 22px; }

/* ---------- video facade ---------- */
.vid { position: relative; border-radius: var(--radius); overflow: hidden; background: var(--dark-2); color: #F4F6FA; aspect-ratio: 16 / 9; border: 1px solid rgba(244, 246, 250, .08); }
.vid--tall { aspect-ratio: 9 / 16; }
.vid iframe, .vid video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; object-fit: cover; }
.vid-poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.vid-btn { position: absolute; inset: 0; width: 100%; display: flex; flex-direction: column; justify-content: flex-end; align-items: flex-start; gap: 10px; padding: 22px; border: 0; background: linear-gradient(180deg, rgba(6,8,12,0) 40%, rgba(6,8,12,.8)); color: #F4F6FA; text-align: left; cursor: pointer; }
.vid-play { position: absolute; left: 50%; top: 46%; transform: translate(-50%, -50%); width: 72px; height: 72px; border-radius: 50%; background: var(--red); display: grid; place-items: center; box-shadow: 0 10px 40px rgba(238,42,36,.45); transition: transform .15s ease; }
.vid-btn:hover .vid-play { transform: translate(-50%, -50%) scale(1.06); }
.vid-play::after { content: ""; margin-left: 5px; border-style: solid; border-width: 12px 0 12px 19px; border-color: transparent transparent transparent #fff; }
.vid-title { font: 700 clamp(20px, 4.5vw, 26px)/1.15 var(--sans); letter-spacing: -.03em; max-width: 16em; }
.vid-empty { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center; align-items: center; gap: 12px; padding: 22px; text-align: center; background: radial-gradient(80% 60% at 50% 0%, rgba(238,42,36,.16), transparent 70%), var(--dark-2); }
.vid-empty .hook { font: 700 24px/1.2 var(--sans); letter-spacing: -.03em; }
.vid-label { margin-bottom: 14px; }

/* ---------- ad mockup ---------- */
.mock { max-width: 320px; margin: 0 auto; }
.phone { background: #1B2130; border-radius: 42px; padding: 10px; box-shadow: 0 40px 80px rgba(0,0,0,.55), 0 0 0 1px rgba(255,255,255,.06), 0 0 80px rgba(238,42,36,.15); }
.screen { background: #fff; border-radius: 33px; overflow: hidden; color: #0B0F16; }
.ad-top { display: flex; align-items: center; gap: 10px; padding: 16px 16px 10px; }
.ad-av { width: 34px; height: 34px; border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center; font: 700 14px/1 var(--sans); }
.ad-name { font: 700 14px/1.2 var(--sans); }
.ad-name small { display: block; font-weight: 400; font-size: 12px; color: #5B6372; }
.ad-copy { position: relative; padding: 0 48px 12px 16px; font-size: 14px; line-height: 1.45; }
.ad-media { position: relative; aspect-ratio: 4 / 5; background: #0B0F16; color: #F4F6FA; display: flex; align-items: flex-end; padding: 22px 22px 34px; }
.ad-media .hook { font: 700 34px/1.05 var(--sans); letter-spacing: -.04em; }
.ad-media .hook em { font-style: normal; color: var(--red); }
.ad-media .time { position: absolute; right: 12px; top: 12px; background: rgba(244,246,250,.14); border-radius: 999px; padding: 3px 9px; font: 600 11px/1.2 var(--sans); }
.ad-cta { position: relative; display: flex; justify-content: space-between; align-items: center; padding: 12px 16px 16px; background: #F1F2F4; font: 600 13px/1.2 var(--sans); }
.ad-cta span:nth-child(2) { background: #E2E4E8; border-radius: 8px; padding: 8px 12px; font-weight: 700; margin-right: 34px; }
.pin { position: absolute; width: 26px; height: 26px; border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center; font: 700 13px/1 var(--sans); box-shadow: 0 0 0 3px #fff; }
.ad-copy .pin { right: 12px; top: 0; }
.ad-media .pin { left: 14px; top: 14px; box-shadow: 0 0 0 3px #0B0F16; }
.ad-cta .pin { right: 12px; top: 50%; margin-top: -15px; box-shadow: 0 0 0 3px #F1F2F4; }
.legend { display: grid; gap: 10px; margin: 26px auto 0; max-width: 320px; }
.legend li { display: flex; align-items: center; gap: 12px; font: 500 15px/1.3 var(--sans); color: #B8C0CC; }
.legend b { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center; font: 700 13px/1 var(--sans); }

/* ---------- stats strip ---------- */
.stats { display: grid; grid-template-columns: 1fr 1fr; gap: 28px 20px; }
@media (min-width: 900px) { .stats { grid-template-columns: repeat(4, 1fr); } }
.stat { border-top: 1px solid var(--line); padding-top: 18px; }
.stat .n { font: 700 clamp(44px, 10vw, 60px)/1 var(--sans); letter-spacing: -.05em; color: var(--fg); }
.stat .n::first-letter { color: var(--red); }
.stat .t { margin-top: 10px; font: 600 12px/1.4 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.strip-intro { margin-bottom: 30px; max-width: 46em; }

/* ---------- cards ---------- */
.grid-3 { display: grid; gap: 16px; }
@media (min-width: 900px) { .grid-3 { grid-template-columns: repeat(3, 1fr); gap: 20px; } }
.grid-2 { display: grid; gap: 16px; }
@media (min-width: 900px) { .grid-2 { grid-template-columns: 1fr 1fr; gap: 20px; } }
.card { background: var(--card); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 28px 26px; display: flex; flex-direction: column; }
.card .lbl { color: var(--red); margin-bottom: 14px; }
.card h3 { margin-bottom: 12px; }
.card p { color: var(--muted); }
.card p:last-child { margin-bottom: 0; }
.ask { margin-top: auto; padding-top: 18px; border-top: 1px solid var(--line); }
.ask .lbl { display: block; margin-bottom: 6px; font-size: 11px; }
.ask q { font: 500 italic 17px/1.4 var(--sans); quotes: "“" "”"; color: var(--fg); }

/* ---------- teardown block ---------- */
.td-grid { display: grid; gap: 36px; }
@media (min-width: 980px) { .td-grid { grid-template-columns: 1fr .9fr; gap: 64px; align-items: start; } }
.spec { background: var(--card); color: var(--fg); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 6px 24px; margin: 0; }
.spec div { display: grid; grid-template-columns: 112px 1fr; gap: 14px; padding: 18px 0; border-bottom: 1px solid var(--line); }
.spec div:last-child { border-bottom: 0; }
.spec dt { font: 700 11.5px/1.6 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--red); }
.spec dd { margin: 0; font-weight: 600; }
.steps { display: grid; gap: 14px; margin-top: 44px; }
@media (min-width: 720px) { .steps { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1100px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.step { background: var(--card); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 24px; }
.step .num { font: 600 13px/1 var(--sans); letter-spacing: .14em; color: var(--red); }
.step h3 { font: 700 19px/1.3 var(--sans); letter-spacing: -.02em; margin: 14px 0 8px; }
.step p { margin: 0; color: var(--muted); font-size: 15px; }
.step .chip { margin-top: 16px; }

/* ---------- work ---------- */
.work { display: grid; gap: 20px; }
@media (min-width: 1000px) { .work { grid-template-columns: 1fr 1fr; } }
.wcard { --fg: #F4F6FA; --muted: #9AA3B2; --line: rgba(244,246,250,.10); background: var(--dark); color: var(--fg); border: 1px solid rgba(244,246,250,.06); border-radius: 24px; padding: 22px; display: grid; gap: 22px; }
@media (min-width: 560px) { .wcard { grid-template-columns: 200px 1fr; align-items: start; } }
@media (min-width: 1000px) { .wcard { grid-template-columns: 210px 1fr; } }
.wcard .vid { max-width: 260px; width: 100%; margin: 0 auto; }
.wcard .lbl { color: var(--red); }
.wcard h3 { margin: 10px 0 14px; }
.wcard blockquote { margin: 0 0 14px; padding-left: 14px; border-left: 2px solid var(--red); font: 500 italic 16px/1.5 var(--sans); }
.wcard p { font-size: 15px; color: var(--muted); }
.wcard .chip { margin-bottom: 16px; }
.disclaim { margin-top: 26px; font-size: 13.5px; color: var(--muted); max-width: 52em; }

/* ---------- pricing ---------- */
.prices { display: grid; gap: 16px; }
@media (min-width: 900px) { .prices { grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; } }
.price { position: relative; background: var(--card); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 32px 26px 26px; display: flex; flex-direction: column; }
.price--hi { border: 1px solid var(--red); box-shadow: 0 0 0 5px rgba(238,42,36,.10), 0 30px 60px rgba(238,42,36,.10); }
.price .flag { position: absolute; top: -13px; left: 22px; background: var(--red) !important; color: #fff !important; border: 0; }
.price .name { font: 700 13px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.price .amt { font: 700 56px/1 var(--sans); letter-spacing: -.05em; margin: 14px 0 8px; color: var(--fg); }
.price .amt small { font-size: 22px; letter-spacing: -.02em; color: var(--muted); }
.price .sub { font-size: 15px; margin-bottom: 18px; color: var(--muted); }
.ticks { display: grid; gap: 10px; margin-bottom: 26px; font-size: 15px; }
.ticks li { position: relative; padding-left: 26px; }
.ticks li::before { content: ""; position: absolute; left: 2px; top: 6px; width: 11px; height: 6px; border-left: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(-45deg); }
.price .btn { margin-top: auto; }
.price-note { margin-top: 26px; color: var(--muted); }

/* ---------- founder ---------- */
.founder { display: grid; gap: 36px; }
@media (min-width: 900px) { .founder { grid-template-columns: .8fr 1.2fr; gap: 64px; align-items: center; } }
.arch { position: relative; aspect-ratio: 4 / 5; border-radius: var(--radius); overflow: hidden; background: radial-gradient(70% 60% at 50% 0%, rgba(238,42,36,.25), transparent 70%), var(--dark); max-width: 420px; width: 100%; }
.arch img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.arch img.mono { inset: auto; left: 50%; top: 50%; width: 46%; height: auto; aspect-ratio: 1; object-fit: contain; transform: translate(-50%, -50%); border-radius: 18px; box-shadow: 0 20px 60px rgba(238,42,36,.3); }
.facts { display: grid; gap: 12px; margin-top: 26px; }
.facts li { display: flex; gap: 12px; align-items: baseline; font-weight: 600; }
.facts li::before { content: ""; flex: none; width: 8px; height: 8px; border-radius: 50%; background: var(--red); transform: translateY(-2px); }

/* ---------- FAQ ---------- */
.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 0; font: 600 18px/1.4 var(--sans); letter-spacing: -.015em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; flex: none; width: 30px; height: 30px; border-radius: 50%; border: 1px solid var(--line); background: linear-gradient(var(--fg), var(--fg)) center / 12px 1.5px no-repeat, linear-gradient(var(--fg), var(--fg)) center / 1.5px 12px no-repeat; transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); border-color: var(--red); }
.faq .a { padding: 0 0 24px; max-width: 46em; color: var(--muted); }

/* ---------- final CTA ---------- */
.final { text-align: center; }
.final h2 { max-width: 14em; margin: 18px auto 18px; }
.final p { margin: 0 auto; max-width: 34em; }
.final .ctas { justify-content: center; }

/* ---------- footer ---------- */
.ftr { background: var(--black); color: var(--fg); padding: 64px 0 36px; border-top: 1px solid var(--line); }
.ftr-grid { display: grid; gap: 36px; }
@media (min-width: 900px) { .ftr-grid { grid-template-columns: 1.4fr 1fr 1fr 1fr; } }
.ftr .logo { font-size: 22px; } .ftr .logo img { width: 48px; height: 48px; border-radius: 12px; }
.ftr h4 { margin: 0 0 14px; font: 700 11.5px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.ftr li { margin-bottom: 8px; }
.ftr a { text-decoration: none; color: #C9CFD9; }
.ftr a:hover { color: var(--red); }
.legal { margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--line); font-size: 12.5px; line-height: 1.6; color: var(--muted); }
.legal p { margin: 0 0 6px; }

/* ---------- long-form (method / work / services / privacy) ---------- */
.jump { display: flex; gap: 8px; overflow-x: auto; padding-bottom: 6px; margin-top: 30px; scrollbar-width: none; }
.jump::-webkit-scrollbar { display: none; }
.jump a { flex: none; text-decoration: none; }
.jump a:hover .chip { border-color: var(--red); color: var(--fg); }
.two { display: grid; gap: 28px; }
@media (min-width: 900px) { .two { grid-template-columns: .9fr 1.1fr; gap: 64px; } }
.list-num { display: grid; border-top: 1px solid var(--line); }
.list-num li { display: grid; grid-template-columns: 48px 1fr; gap: 14px; padding: 20px 0; border-bottom: 1px solid var(--line); }
.list-num .n { font: 600 13px/1.9 var(--sans); letter-spacing: .14em; color: var(--red); }
.list-num h3 { margin: 0 0 6px; font: 700 18px/1.35 var(--sans); letter-spacing: -.015em; }
.list-num p { margin: 0; color: var(--muted); }
.list-num .eg { display: block; margin-top: 8px; font-style: italic; color: var(--muted); }
.beats { display: grid; gap: 14px; }
@media (min-width: 700px) { .beats { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1050px) { .beats { grid-template-columns: repeat(3, 1fr); } }
.beat { border-radius: var(--radius); padding: 22px; background: var(--card); border: 1px solid var(--card-line); }
.beat .lbl { color: var(--red); }
.beat h3 { margin: 8px 0 8px; }
.beat p { margin: 0; font-size: 15px; color: var(--muted); }
.rows { border-top: 1px solid var(--line); }
.rows > div { display: grid; gap: 6px; padding: 18px 0; border-bottom: 1px solid var(--line); }
@media (min-width: 760px) { .rows > div { grid-template-columns: 240px 1fr; gap: 24px; } }
.rows .k { font: 700 12px/1.6 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--red); }
.rows span:not(.k) { color: var(--muted); }
.vars { display: grid; gap: 14px; grid-template-columns: 1fr 1fr; }
@media (min-width: 1000px) { .vars { grid-template-columns: repeat(4, 1fr); } }
.var { background: var(--card); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 22px; }
.var .big { font: 700 34px/1 var(--sans); letter-spacing: -.04em; color: var(--red); }
.var h3 { margin: 12px 0 6px; font: 700 12px/1.3 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--fg); }
.var p { margin: 0; font-size: 14.5px; color: var(--muted); }
.rules { counter-reset: r; display: grid; gap: 14px; }
.rules li { counter-increment: r; display: grid; grid-template-columns: 40px 1fr; gap: 12px; align-items: start; font-weight: 500; }
.rules li::before { content: counter(r); width: 30px; height: 30px; border-radius: 50%; border: 1px solid var(--red); color: var(--red); display: grid; place-items: center; font: 700 14px/1 var(--sans); }
.rules li span { padding-top: 3px; }

/* concept page */
.concept { display: grid; gap: 36px; }
@media (min-width: 1000px) { .concept { grid-template-columns: 320px 1fr; gap: 64px; align-items: start; } .concept .sticky { position: sticky; top: calc(var(--hdr) + 24px); } }
.concept .vid { max-width: 320px; margin: 0 auto; }
.brief { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin: 26px 0 0; }
.brief div { background: var(--card); border: 1px solid var(--card-line); border-radius: 16px; padding: 14px; }
.brief dt { font: 700 11px/1.3 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--red); margin-bottom: 4px; }
.brief dd { margin: 0; font-size: 14.5px; line-height: 1.45; color: var(--muted); }
.found { display: grid; gap: 10px; margin: 18px 0 0; }
.found li { position: relative; padding-left: 22px; color: var(--muted); }
.found li::before { content: ""; position: absolute; left: 0; top: 11px; width: 10px; height: 2px; background: var(--red); }
.script { margin-top: 36px; display: grid; gap: 12px; }
.sline { border-radius: 18px; padding: 20px 20px 18px; background: var(--card); border: 1px solid var(--card-line); }
.sline .tab { margin-bottom: 12px; font-weight: 700; }
.sline .say { font: 500 17px/1.55 var(--sans); margin: 0 0 12px; }
.sline .why { margin: 0; padding-top: 12px; border-top: 1px solid var(--line); font-size: 14.5px; color: var(--muted); }
.sline .why b { color: var(--red); font: 700 11px/1 var(--sans); letter-spacing: .14em; text-transform: uppercase; margin-right: 6px; }
.prose h2 { font: 700 22px/1.3 var(--sans); letter-spacing: -.02em; margin: 40px 0 12px; }
.prose p, .prose li { color: var(--muted); }
.prose ul { list-style: disc; padding-left: 22px; margin-bottom: 1em; }
.prose li { margin-bottom: 6px; }

/* form + guide */
.formbox { background: var(--card); color: var(--fg); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 28px 24px; }
.formbox iframe { width: 100%; min-height: 560px; border: 0; }
.guide { display: grid; gap: 24px; align-items: center; }
@media (min-width: 800px) { .guide { grid-template-columns: 220px 1fr; gap: 44px; } }
.guide-img { width: 100%; max-width: 240px; height: auto; border-radius: 10px; box-shadow: 0 24px 60px rgba(6,8,12,.35); }

/* hero video */
.hero-vid .vid--hero { box-shadow: 0 40px 90px rgba(0,0,0,.55), 0 0 90px rgba(238,42,36,.16); }
.vid-soon { position: absolute; right: 14px; top: 14px; white-space: nowrap; background: rgba(6,8,12,.78); color: #F4F6FA; border: 1px solid rgba(244,246,250,.14); border-radius: 999px; padding: 7px 14px; font-size: 11px; }
.vid-cap { margin: 16px 2px 0; font-size: 15px; color: var(--muted); }
.vid-cap b { color: var(--fg); }

/* who it's for */
.fit .lbl { color: var(--muted); }
.fit-list { display: grid; gap: 14px; margin: 18px 0 0; }
@media (min-width: 900px) { .fit-list { grid-template-columns: repeat(3, 1fr); gap: 24px; } }
.fit-list li { display: flex; gap: 14px; align-items: flex-start; border-top: 1px solid var(--line); padding-top: 16px; font-size: 18px; line-height: 1.35; color: var(--muted); }
.fit-list b { color: var(--fg); font-weight: 700; }
.fit-list .tick { flex: none; width: 26px; height: 26px; margin-top: -1px; border-radius: 50%; background: rgba(238,42,36,.14); position: relative; }
.fit-list .tick::after { content: ""; position: absolute; left: 8px; top: 8px; width: 10px; height: 5px; border-left: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(-45deg); }
.fit-no { margin: 22px 0 0; font-size: 15px; color: var(--muted); }

/* audience cluster */
.cl { display: grid; gap: 28px; margin-top: 8px; }
@media (min-width: 900px) { .cl { grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: center; } }
.cl-title { text-align: center; color: var(--muted); margin: 0 0 16px; }
.cl-ring { position: relative; width: 100%; max-width: 540px; aspect-ratio: 1; margin: 0 auto; border-radius: 50%; border: 1.5px dashed rgba(244,246,250,.2); background: radial-gradient(closest-side, rgba(238,42,36,.12), transparent); }
.cl-b { position: absolute; left: var(--x); top: var(--y); width: var(--s); aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; padding: 6px; display: flex; align-items: center; justify-content: center; text-align: center; cursor: pointer;
  background: var(--card); border: 1px solid var(--card-line); color: var(--fg); font: 700 clamp(10.5px, 2.9vw, 15px)/1.15 var(--sans); letter-spacing: -.01em; transition: background .2s, border-color .2s, box-shadow .2s, transform .2s; }
.cl-b small { display: block; margin-top: 5px; font: 600 .68em/1.2 var(--sans); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.cl-b:hover { border-color: var(--red); transform: translate(-50%, -50%) scale(1.04); }
.cl-b[aria-pressed="true"] { background: var(--red); border-color: var(--red); color: #fff; box-shadow: 0 12px 40px rgba(238,42,36,.4); }
.cl-b[aria-pressed="true"] small { color: rgba(255,255,255,.82); }
@media (max-width: 560px) { .cl-b small { display: none; } }
.cl-hint { text-align: center; font-size: 14px; margin: 14px 0 0; }
.cl-card { background: var(--card); border: 1px solid var(--card-line); border-radius: var(--radius); padding: 28px 26px; }
.cl-card[hidden] { display: none; }
.cl-card h3 { margin: 8px 0 0; font-size: clamp(26px, 5vw, 34px); }
.cl-card q { display: block; margin: 14px 0 18px; font: 500 italic 19px/1.4 var(--sans); color: var(--fg); }
.cl-card dl { margin: 0 0 20px; }
.cl-card dl div { border-top: 1px solid var(--line); padding: 12px 0; }
.cl-card dt { color: var(--muted); font-size: 11px; margin-bottom: 4px; }
.cl-card dd { margin: 0; font-size: 16px; line-height: 1.45; }
.cl-note { margin: 34px 0 0; max-width: 46em; color: var(--muted); font-size: 16px; }

/* reveal */
.js .rv { opacity: 0; transform: translateY(16px); transition: opacity .6s ease, transform .6s ease; }
.js .rv.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rv { opacity: 1; transform: none; transition: none; }
  .btn, .vid-play, .menu-btn span { transition: none; }
}